SALES AND LETTINGS, ONE STREET AT A TIME
A small agency covering a walkable radius. We would rather know one neighbourhood properly than claim a whole city.
A fictional agency, drawn as a website concept. Listings, addresses and figures are illustrative.
01 / THE AGENCY
Most property websites list everything and explain nothing. A short list with honest detail, the room sizes that matter and a clear process is more useful to a buyer than a thousand photographs.
Mercer & Co is a fictional agency shown here as a design concept. No property exists, no viewing is arranged and no valuation is offered.
See how a sale runs ↗02 / LISTINGS
3 illustrative listings
All three listings are illustrative. No prices are shown, because inventing them would misrepresent a real market.
03 / HOW A SALE RUNS
The same person answers from the first viewing to the day the keys change hands.
Budget, area, timing and the two or three things that cannot be compromised. Written down once, referred to throughout.
Three or four properties that fit the brief, with the drawbacks pointed out before the viewing rather than after.
Offer, survey, searches and exchange, explained in order, with a named contact for each stage.
An agency website built around a short list and one clear viewing request.
04 / BOOK A VIEWING
Prepare a viewing brief and download a copy for yourself. Nothing is sent from this form and no appointment exists.
The brief is assembled on your device so you can see what an agency needs before it can suggest a property.
THE BUSINESS BEHIND THE DESIGN / ELVARNUE
Independent estate agents, letting agents and property managers.
Portal listings are optimised for volume. An agency site can do the opposite: fewer properties, more detail, and a process a buyer can follow before they commit to a viewing.
A responsive agency website with agreed listing templates, neighbourhood pages and viewing enquiry fields. Portal feeds, CRM integration and valuation tools are quoted separately if required.
Approved photography, listing data fields, area descriptions, regulatory wording your agency must display and the questions your team answers most often.