Ambient, by the case.
Flour, oils, tins, dry store basics and a short list of lines worth keeping in stock all year.
- Case and pallet quantities
- Standing weekly order
- Substitute agreed in advance
WHOLESALE DISTRIBUTION FOR INDEPENDENT RETAILERS AND KITCHENS
Stock you can plan. Deliveries you can trust.
Three ranges, one depot and a standing delivery day. Order to a case, not to a container, and know which line is short before the van leaves.
03RANGES
01DEPOT
06DELIVERY DAYS
Northport is a fictional distributor, drawn as a website concept. Ranges, terms and lead times are illustrative.
01 / THE SUPPLY CHAIN
One depot. A short list of promises.
Most wholesale problems are information problems: which line is short, when it lands and what the substitute is. The website should answer those before a buyer calls.
Northport is fictional, shown as a design concept. No stock exists, no account is opened and no delivery is scheduled.
Read the trade terms ↗02 / RANGES
Three ranges. One order sheet.
3 ranges
Cold chain, no gaps.
Dairy, chilled produce and prepared lines, delivered on a fixed route with a temperature record attached.
- Fixed delivery day
- Temperature record
- Short lead time
The things nobody reorders in time.
Packaging, cleaning and counter supplies, with reorder prompts based on usage rather than memory.
- Packaging and labels
- Cleaning and hygiene
- Reorder reminders
Ranges, lead times and terms are illustrative. Nothing here is an offer to supply.
03 / TRADE TERMS
Stated plainly. Before the first order.
A trade page should be boring and specific: minimums, delivery days, payment terms and what happens when a line is short.
| Term | Detail |
|---|---|
| Minimum order | By case, one pallet minimum |
| Delivery | Fixed day per route, six days a week |
| Lead time | Two working days for stock lines |
| Short lines | Substitute offered before dispatch |
| Payment | Agreed on account, terms in writing |
One sheet, one cut-off.
Orders close the day before the route, so the depot can pick accurately and tell you what is short while there is still time.
Named, not silent.
If a line cannot be supplied, the substitute is offered with the price difference stated rather than assumed.
RANGES / TERMS / ACCOUNTS
A distribution website built around ranges, terms and one account request.
04 / OPEN AN ACCOUNT
Describe the business. See the terms.
Prepare an account request and download a copy for yourself. Nothing is sent from this form and no account is opened.
ACCOUNT REQUEST
Build a trade website with Elvarnue ↗
The request is assembled on your device so you can see what a distributor needs before it can quote anything.
Make the ranges easy to order from.
A trade website for your ranges ↗THE BUSINESS BEHIND THE DESIGN / ELVARNUE
Help a buyer check terms without a phone call.
Wholesalers, distributors and cash-and-carry operators.
The problem this addresses
Trade buyers need minimums, delivery days and lead times before they will talk about products. A plain terms table and one account request remove the first three calls.
Explore the interactions
- Filter ranges by dry, chilled or non-food.
- Read delivery and payment terms in one table.
- Prepare an account request around business type, sites and ranges.
What we could deliver for you
A responsive trade website with range templates, a terms page and account enquiry fields. Live stock, order entry, ERP integration and pricing tiers are quoted separately if required.
What we need to get started
Verified ranges and pack sizes, delivery routes, account terms, allergen and labelling obligations, and the questions your sales desk answers most.
Design decisions
- Terms sit on their own page rather than inside a PDF, because buyers compare them across suppliers.
- No prices or stock levels appear; a concept page cannot keep either current.
- Ranges are described by the problem they solve, not by a catalogue dump.